About the Role
Brand Marketing Data Analyst We are looking for a highly organized, analytical, and detail-oriented Brand Marketing Data Analyst to manage and analyze Instagram and TikTok performance data. This role will serve as the central owner of social media reporting, ensuring data is accurate, up to date, organized, and translated into actionable insights for the Brand Marketing team and leadership. Key Responsibilities: • Own daily, weekly, and monthly Instagram and TikTok performance reporting • Maintain dashboards, trackers, historical data, and reporting documents • Track key KPIs including views, reach, engagement, followers, watch time, shares, saves, conversions, and revenue • Identify performance trends, top-performing content, and areas for improvement • Analyze content, creators, products, messaging, and creative strategies to identify what drives results • Prepare performance summaries, insights, and recommendations for leadership • Collaborate with Social, TikTok, Content, Influencer, Affiliate, and Performance Marketing teams to collect and validate data • Ensure reporting processes are standardized, accurate, and completed on schedule • Develop clear dashboards and visual reports that make data easy to understand • Maintain a reliable historical record of social performance Qualifications: • 2–4+ years of experience in marketing analytics, social media analytics, business analytics, or a related field • Strong Excel and Google Sheets skills • Experience with Instagram/Meta and TikTok analytics • Strong analytical, organizational, and problem-solving skills • Excellent attention to detail and ability to manage multiple deadlines • Strong communication skills and ability to present data clearly • Proactive, organized, and comfortable working cross-functionally Preferred: • Experience with TikTok Shop, influencer/affiliate/UGC data • Experience with Looker Studio, Tableau, Power BI, or similar tools • Experience in beauty, wellness, lifestyle, retail, subscription, or DTC brands • Experience connecting social media performance with revenue, acquisition, and conversion metrics What Success Looks Like: You will become the single source of truth for Brand Marketing social data, ensuring leadership has accurate and timely reporting while helping the team make faster, data-driven decisions about content, creators, products, and marketing strategies. Reports to: Director, Brand Marketing Key Partners: TikTok, Instagram/Social, Brand Marketing, Content/Creative, Influencer, Affiliate, and Performance Marketing teams. Working Environment • Fully Remote Work • Equipments Provided • Captive Site Pay: Php50,000.00 - Php55,000.00 per month Benefits: • Additional leave • Flexible schedule • Work from home Work Location: Remote