About the Role
About us:Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.Our mission:Become a stepping stone on our customers’ journeys of self-improvement.Our values:Deliver what mattersRespect and support othersInitiate and ownVoiceopenlyExecute with qualityIf you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.About projectFitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.What you will do:Develop creative strategies and concepts to promote the mobile applicationWork closely with the Product and UA teams to identify the application’s key features and advantages, try different collaborative approaches to boost performanceOptimize creatives based on analytical data and user feedbackConduct competitor research to analyze best practices in the marketCreate advertisements for Meta, Google, and other networksOrganize brainstorming sessions with the teamWrite briefs for UGC, evaluate results, and make reworks to increase the resultsCollaborate with designers and illustrators to quickly test ideasBalance creativity with performance goalsCombine strong ideation skills with structured thinkingUnderstand modern trends across social media platformsKey qualifications:At least 1 year experience as a creative marketing manager/creative producer in the performance marketing (preferably in the healthy lifestyle, nutrition, or fitness field)Data-driven approachDeep understanding of the target audience and their needsAbility to create and implement performing creative strategiesAbility to create engaging and informative creative strategy and content that effectively attract usersExperience with analytics and optimization of creativesExcellent communication and organizational skillsIndependent and willing to drive processesFlexible and adaptable in a fast-changing environmentEnglish proficiency at B2 level or higherEmployee Benefits:Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anyw