About the Role
About the Role at RobCoRobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works. The RoleAs our first Senior Partner Marketing Manager, you will build the partner marketing function from scratch - co-defining the strategy with our VP of Marketing and owning the execution end-to-end. This is not a role where you hand off to someone else to implement. You design it, you build it, and you run it. If you need someone else to execute for you, this is not the right role. If you thrive on building something that doesn't exist yet, it might be exactly what you're looking for.Your ResponsibilitiesPartner Marketing StrategyCo-develop and continuously refine RobCo's global partner marketing strategy together with the VP of Marketing and our Global Partner Director aligned with the partner tier structure owned by the Partner Management teamDefine a differentiated marketing approach per partner tier - Tier 1 partners receive a full co-marketing program; Tier 2 and Tier 3 partners receive scaled, asset-led supportTranslate the overall partner strategy into a concrete, executable marketing plan with clear milestones and KPIsPartner Marketing Infrastructure & TrackingBuild the infrastructure for partner marketing from the ground up: processes, templates, tracking mechanisms, and reporting frameworksOwn the tracking of all partner marketing activities and their contribution to pipeline and revenueDevelop and maintain a clear view of partner marketing performance across the ecosystemPartner Marketing Guidelines, Content & AssetsDevelop partner marketing guidelines that ensure consistent positioning and messaging in line with RobCo's category leadership in Autonomous Industrial RoboticsCreate and manage co-marketing assets, content, and campaigns in close collaboration with partners - in both German and English depending on the partnerEquip partners with the materials they need to go to market effectively on RobCo's behalfNetworking & Relationship OwnershipOwn the marketing relationship with partners across all tiers - from large international system integrators to smaller traditional German industrial firmsBuild strong working relationships directly with partner contacts, including partners who work exclusively in GermanRepresent RobCo at partner events, industry meetups, and co-marketing activationsCross-Functional CollaborationWork closely with the Global Partner Director and Partner Managers (Munich-based, with US expansion underway) to align marketing activities with partnership priorities and deal flowCollaborate with the broader Marketing team on messaging, content, and campaign integrationFeed partner insights back into Marketing and Product to inform positioning and roadmapWe're Looking for Someone Who Has4 - 6 years of experience in Partner Marketing, Channel Marketing, or a closely related B2B marketing role - ideally in a tech, SaaS, or industrial environmentProven experience building partner marketing programs, not just running them within an existing structureA strategic mindset combined with a strong hands-on execution drive - you are equally comfortable in a workshop defining strategy and in a spreadsheet tracking campaign performanceStrong relationship skills across a diverse partne