Email Marketing Manager (FitMe)

About us:Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have recently achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team consists of 250 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.Our mission:Become a stepping stone on our customers’ journeys of self-improvement.Our values:Deliver what mattersRespect and support othersInitiate and ownVoiceopenlyExecute with qualityIf you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.About projectFitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.Key qualificationsAt least 2 years of experience as an email marketing managerExperience in B2C product or performance marketingPractical experience with email/CRM marketing platforms (Reteno, ESputnik, SendPulse, or similar) — campaign setup, segmentation, automated flowsUnderstanding of the principles of building marketing funnels and experience conducting A/B tests to improve conversion at different stages of the funnelAnalytical thinking and ability to work with metrics (open rate, CTR, conversion, risk metrics)Experience setting tasks for the development team and working with a PM to implement new functionalityAttention to detail and responsibility — experience supporting/maintaining system (transactional) mailings.What you will doSetting up and launching email campaigns in RetenoAchieving mutually agreed quantitative revenue targetsRestructuring the email marketing infrastructure (remarketing of users who left their emails on the quiz), which includes:a) Setting up the foundation of campaigns (segmentation by marketing funnels, different types of flows, etc.)b) Conducting A/B tests to improve the entire email funnelc) Implementing thematic campaignsd) Maintaining the stability of risk metricsRequesting and implementing new functionality from the web development team (with the help of a PM)Supporting transactional emails.Employee Benefits:Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubsСoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwi