About the Role
About OpenAI:
OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while working to deploy them safely and responsibly through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
About the Role:
We are seeking an experienced Korea Consumer Marketing Lead to set the strategy and lead execution for one of OpenAI's most important and dynamic consumer markets. This is a senior role for a full-stack consumer marketer with deep understanding of Korean culture, audiences, platforms, and the competitive landscape - someone who can translate market insight and product momentum into sustained growth and brand relevance.
You will own integrated consumer marketing for Korea across brand, product, digital, social, creators, partnerships, and cultural moments. You will be responsible for growing adoption and attachment, shaping how OpenAI shows up locally, and representing the Korean consumer perspective in regional and global decisions. You will work closely with the Korea B2B Marketing Lead and local market leadership while maintaining clear ownership of the consumer agenda.
Key Responsibilities:
- Set and execute Korea's consumer marketing strategy, grounded in priority audiences, local insight, a clear role for ChatGPT, and measurable business outcomes.
- Lead full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy.
- Translate new product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments.
- Lead local agencies, creators, platforms, and production partners to deliver culturally relevant, high-quality work across