About the Role
<h1><strong>Senior Marketing Manager (Direct to Consumer) </strong></h1> <h2><strong>About the team</strong></h2> <p>SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.</p> <p>More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the worldβs largest consumer financial ecosystems.</p> <p>Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.</p> <p>This role sits at the heart of that growth. As our new <strong>Senior Marketing Manager</strong>, you'll own the owned and earned channels that win customers directly, from the website and PR to partnerships, social, and brand across all six markets. It's a rare chance to build a direct acquisition engine from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.</p> <h2><strong>What you'll do</strong></h2> <ul> <li>Own and optimise our direct-to-consumer channels β website, PR and comms, partnerships, social, events, and brand and out-of-home, across six markets through and beyond the brand campaign window</li> <li>Build the website into a high-converting acquisition surface, owning messaging, offers, content, localisation, and advertising across all markets</li> <li>Lead PR, comms, and partnerships that build the consumer brand</li> <li>Stand up the retail and merchant-sales-channel motion for the consumer product</li> <li>Hold and improve the direct cost-per-customer target, and report on direct-acquisition performance to feed channel-mix decisions</li> <li>Work closely with the central brand team, external creative and PR agencies, and peer marketing managers to keep channel boundaries clean and handoffs tight</li> </ul> <h2><strong>You'll be great for this role ifβ¦</strong></h2> <ul> <li>Strong B2C consumer-acquisition or brand-marketing experience, ideally in fintech, a neobank, retail, or a direct-to-consumer business</li> <li>Hands-on across owned and earned channels: website and conversion, PR and comms, partnerships, social, and events</li> <li>Comfortable owning acquisition metrics, attribution, and cost-per-customer across a channel set</li> <li>Experience planning and executing multi-market campaigns with localisation across multiple languages</li> <li>Ability to operate independently, influence across matrixed teams and agencies, and build from scratch in an early-stage environment</li> </ul> <h2><strong>Why you should join SumUp</strong></h2> <p>π Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup</p> <p> π Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced </p> <p>π Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success </p> <p>π Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves </p> <p>π A dedicated annual L&D budget for attending conferences and/or advancing your career through further education </p> <p>π₯ Health matters: private health insurance, including optical and dental</p> <p> π Life made easier: salary-sacrifice commuter benefits via Gogeta</p> <p> πΌ Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) π‘ Peace of mind: life insurance from MetLife for 2Γ your salary </p> <p>π΄ Break4me: 1-month sabbatical after 3 years of service </p> <p>π Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team</p> <h2><strong>About SumUp</strong></h2> <p>Be empowered to do more that matters.</p> <p>At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.</p> <p>Our commitment to small businesses