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Marketing

Marketing Manager Skills

Lead marketing strategy, campaigns, and brand growth for the company. We analyzed 800+ live job postings to extract the exact hiring matrix for 2026.

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Market Growth
+10% by 2032
Salary Band (US)
$70k–$180k
Dataset
Live Postings
Updated
August 2026

Must-Have Skills

Present in 50%+ of job postings

Critical Baseline
growth strategy
85%
campaign management
80%
budgeting roi
74%
google analytics
66%
brand positioning
58%

Important Skills

Present in 25–49% of job postings

Competitive Edge
team leadership48%
cross channel attribution44%
hubspot crm40%
agency management34%
content strategy28%

Nice-to-Have Skills

Specializations and senior differentiators

public relations22%product marketing18%sql15%tableau12%

Free Resources

Google Digital Marketing
Certificate
Meta Certified Digital Marketing Associate
Certificate
HubSpot Marketing Management
Course

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